Photo: Courtesy

By SME Digital Correspondent

Decimal Records re-launched in an event hosted by the record’s label executives at the Michael Joseph Centre, Safaricom House on Thursday.

The record executives, Musyoka and Bon’eye unveiled the label’s newly signed artists: Brian Nadra, Konkodi and Jack Rooster together with their brand new careers.

The event hosted by Kenya’s beloved media personality Kalekye Mumo was graced by Nairobi’s top media, celebrities, and industry stakeholders.

With the advancement of technology and rise of digital media, the music business is shifting and artists are now becoming more entrepreneurial and as such Decimal Records is banking on this to advance the music industry.

Speaking soon after the launch, Eric Musyoka, Founder, and Partner at Decimal Records said, “It’s been 20 years since the idea of Decimal was born so at 20 we have the know-how and can relate to the old school and new era of the music business.

And with Bon’eye, Brian Nadra, Konkodi and Jack Rooster – the goal is to produce quality and great music and see them reap the fruits of their success in the music business.”

On his part, Partner at Decimal Records, Bon’eye said: “Kenya has been at the top in the industry severally and the new faces at Decimal Records are the ones to push the agenda to produce the next generation of creative and business-oriented artistes.”

The label unveiled to guests the newly revamped label by presenting their new documentary on the journey of Decimal Records at 20, it highlighted some of Musyoka’s hit records and monumental collabos with artists like Nonini and P-UNIT. Bon’eye, Brian Nadra, Konkodi and Jack Rooster then performed their new and also unreleased records together with a live band.

The Decimal Band directed by Musyoka also honored Kenyan music by playing a medley of classics from the old school E-Sir era to the hits of today. Their mission is to also put Kenya on the map as an entertainment hub, producing quality artists into Africa and the globe.

Setting the tone and spearheading a new generation of artists, the new Decimal Records is in sync with the ever-changing music generation, platforms, and opportunities.

Sauti Sol, Frasha, Calvo Mistari, Collo, Nyashinksi, Nonini, Provoke, Habida, Blaze, June Gachui, Naiboi, among many others including the family and friends of the Decimal Records team members graced the occasion.

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